How to Create Great Content: Tips from a Content Marketer

HubSpot Academy offers free online training, teaching marketing, sales, and customer service. Now that you‘ve got a strong foundation for your content planning, strategy, creation, and analysis, it’s time to get inspired. The software allows you to customize your video by adding overlays, text, or CTA buttons, split test, and transcription, and it also has SEO features. The software features aesthetically pleasing templates that you can customize with colors, images, and text …

But what's most important is that people talk about quizzes. Each quiz is unique and appeals to a different buyer persona. They’re also games, and gamification is more popular than ever. It's a stunning example of how an infographic can make data easier to understand and use. This attractive infographic uses research to show the habits and schedules of creative thinkers from the past.

The amount of time a user is on your page, whether it‘s a blog post, or a video (for video content this might be average watch time). The number of people that interact with your content through likes, shares, comments, or in other ways. For example, if you create content about national holidays or current events, then you'll want to publish those at specific times.

F. Online Courses

A good way to go about keyword research is to write down some questions that your persona might have based on their obstacles and goals. Sure, it would be great to write a blog post directed toward a single person, but, boy, would it be a waste of energy. The purpose of blog content is to support your business by attracting strangers and bringing in qualified leads. TikTok has become one of the most popular social media platforms of our time.

Webinars for Direct Engagement

These can help increase engagement by requiring followers to like, comment, or share in order to win. Staying out of touch and churning out stale content will only repel people from your brand. Social media platforms tend to prioritize trending content, which can increase the likelihood of your content being seen and shared. However, if you're able to jump on them quickly, it can be an effective way to engage with your followers and increase your visibility. It can also lead to more social engagement and community building since people like seeing themselves and their peers featured on a business's page. In fact, there are plenty of benefits to sharing relevant industry content and news on your pages.

It highlights gaps in your strategy and suggests improvements, saving you time on manual work. Just because you didn‘t start out with a clearly defined strategy doesn’t mean that the content you already have won't fit into one. Your buyer persona is the person that you want to reach with your content. The only way to do this is to get intimate with your visitors, leads, and customers — you need to know them like you know an old friend. The key to creating successful inbound content is to make each reader feel like you're speaking directly to them. An example of this kind of goal would be to increase organic traffic to the blog by 25% in the next quarter.

Use the Topic Research tool to find SEO-friendly content ideas. And shares actionable tips for professional settings. Atlassian offers collaboration tools for software, IT, and business teams. Explore the categories you’re interested in to get inspired, boost your creativity, and brainstorm something great for your company. We’ve scoured the internet to find the best content marketing examples from businesses of all types.

CONTENT MARKETING Strategy

Syndication gets your brand in front of fresh eyes (and wallets) that you wouldn't otherwise reach with your own efforts. Email is one of the best ways to reach your audience for any reason, especially to promote content. It's all about finding the right balance between self-promotion, sharing useful information, and entertainment. While having one content marketing strategist might make sense, expecting one person to be able to produce all of that content doesn't. The format you choose might be a blog post, video, Slideshare, graphic, ebook, whitepaper, podcast, or whatever your creative mind can conceive.

This free tool from HubSpot can give you a full year of blog post ideas in just a few seconds. These are especially useful if you‘re artistically impaired, like me, or if you don’t have the capacity to hire help. If you need more tips on analyzing your content, check out this free HubSpot Academy course.

HubSpot research shows that the best way to organize content is through topic cluster. You gain domain authority by how many external sites link back to your content. One important factor that helps you to rank in search engines is domain authority.

Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they're SMART goals. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. By featuring real people and their experiences, you're able to show, not tell, your audience how your product or service may benefit them. Posting customer reviews can help build trust with potential customers because it shows that your product actually works. So, sharing them on social media can be an effective way to boost your brand's credibility. Ultimately, this can generate new leads and drive sales for your brand.

• Publish blog posts and offers that capture them at the right time and answer their immediate needs.
• With just a few clicks, you’ll receive compelling copy that highlights your unique selling points and includes the desired CTA.
• If you’re a finance startup, you might publish a blog post in January about budgeting quarter-over-quarter to prevent clerical errors and avoid overspending.
• Chipotle is an active brand on TikTok — the company uses the platform to reach and engage its customers and target audience members.

Each post asks the same questions but also offers a unique window into the challenge of buying a home. They use creative content marketing that format to teach valuable ideas that a wide range of people can use. Rand Fishkin started this series, and members of the Moz team continue to teach weekly sessions about SEO and marketing. These courses are also free, which makes them accessible for anyone who wants to learn.

Users frequent this platform to watch content ranging from DIY videos to parodies. Instagram is best for sharing high-quality imagery and short videos with brief captions. When it comes to sharing content, questions, and videos reap the most engagement. But it's well worth your time since there are 3.96 billion users across social media platforms worldwide. Let's dive into some guidelines for sharing content on various platforms. So, you need to know how to tailor your creation to reach your audience where they are.

If you are looking to generate content for campaigns specifically, HubSpot's Campaign Assistant can help you — simply provide key details about your campaign. Infuse a unique style or cite new research to emphasize your points. Don‘t just regurgitate the information that’s already out there. Once you have all of your ideas down, you can develop your editorial calendar and start creating. The topic cluster model makes brainstorming because it gives you a structure to follow.

Something else to keep in mind is to publish according to trends or time-sensitive events. You can publish your content immediately after uploading, or you can maximize its impact by waiting for an optimal time. So, you can easily link to a landing page in your blog article or insert a content offer in an email. Now that your content is ready, you'll need to put it somewhere that people can access it. Some tools that will help you cut down on your editing time are Grammarly and Hemingway Editor.